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In response to the challenge, iVery continued to invest in strengthening the production advantages of yoga clothes.

September 15, 2021

Latest company news about In response to the challenge, iVery continued to invest in strengthening the production advantages of yoga clothes.

   The Canadian brand Lululemon, founded for more than 20 years, broke the circle all the way with a price of nearly yoga pants yuan, and set off a "women's pants revolution" around the world ".Yoga pants has also become the main category for brands to expand to sports and leisure style. Nike and Adi all launched an impact on the subdivision product yoga pants and launched a separate yoga product line; Anta launched a new yoga fitness brand AntapluS;Puma specially opened the hip hop yoga course, promote yoga line products.The abundance of consumer groups and the entry of brands have also pushed Chinese factories to take advantage of the trend.

   Starting from Lululemon, yoga pants is a belief for many girl.
A pair of tight pants of Lululemon yuan is $100~150 USD, which is much higher than that of Nike, Under Armour yuan about $50-100 USD. However, Lululemon of the girls are not sensitive to the price. They will collect leggings, sports underwear, training wear and even headbands of different colors and styles, often dozens of hundreds of them.
Some media called it "the addict of Lululemon sports pants", which wrote that wearing this brand of yoga clothes was like telling the world that I had time to exercise and look at my figure.

   latest company news about In response to the challenge, iVery continued to invest in strengthening the production advantages of yoga clothes.  0

    Shark pants, sweat pants, suspension pants, weight loss pants "...... All kinds of derivatives not only capture the characteristics of young women who love beauty, do not spare to show their figure and upgrade their consumption concept, but also let yoga pants enter more girls' wardrobe at affordable prices.

   "New brands were mostly found at first." Vicky told the reporter that the order volume of the new brand was small. We iVery first opened alibaba factory stores to increase inventory and stock up, providing e-commerce customers with a "one piece dropshipping" cooperation method. With the increase of orders, consumers began to gradually abandon swimwear and cycling clothing with small profit space, focusing on the production of yoga clothes. At present,  iVery is also a manufacturer of fitness series clothing of Adidas, Fila, ZARA and other brands, with an annual sales volume of more than 4.5 million pieces (sets).

   latest company news about In response to the challenge, iVery continued to invest in strengthening the production advantages of yoga clothes.  1

   The expansion of production capacity in the supply chain supplements the front-end supply of the yoga pants market and also brings challenges to the factory itself. In order to reduce the inventory risk, many brands will not have too many orders at a time, which will test the workshop management of the factory.With the growth of raw materials and workers' wages, the profit margin also began to compress. "Piece-rate wages have become hourly wages, and the management of production efficiency has become an important aspect of factory cost control." Vicky said.

  "No matter how fierce the competition is and how great the challenge is, iVery is ready to provide customers with the latest products, the best prices and the best fabrics, and grow together as always. " Vicky finally added

 

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